Marketing
Marketing uses the same tokens, but turns the brand up: bigger type, the spectrum in blocks, live maps instead of screenshots.
Website (visualli.ai)
- Hero:
eyebrowkicker ("BUILT FOR SPATIAL MINDS"), a 72pxui700 headline with exactly oneSignatureword, a 20px lede inink-mutedwhose key verbs (at most three — "store, map and interact") are hand-set inhandat 1.15em inink, without a swash, one primary (Join early access) and one ghost CTA, then a liveVisualMapin aradius-xlframe with a Caveatannotationand a hand-drawn arrow that ends at a ringed node. - Sections breathe at
space-9; headlines 40pxui700, sentence case, period at the end. - How it works = three mini nodes with growing ring counts (0, 1, 2) — the rings teach the product.
- The closing band is
root-inkwith aSpectrumBaracross its top edge. This replaces the blue→pink gradient pill: the CTA there is a white pill on root-ink. - Light and dark are both first-class; the page follows the visitor's system setting.
- Responsive at three widths, no horizontal scroll at any width:
Width Layout > 1024px (desktop) As above. The annotation's hand-drawn arrow shows only above 1180px, where it lands exactly on a ringed node. ≤ 1024px (tablet) Side gutters space-6; the open-standard / co-creation pair stacks; steps stay three across while there is room (min 190px each). Below 1180px the annotation becomes a centered caption above the map.≤ 760px Nav links fold into a menu button; Join early access stays visible. ≤ 640px (phone) Gutters space-4; hero CTAs stack full-width; steps become rows (mini node left, text right); the map frame is 400px tall; closing band and footer tighten.Headline, lede and section heads scale fluidly with clamp()(headline 36 → 72px) rather than jumping at breakpoints.
Email (release letters)
- 600px table layout, light theme values written literally (mail clients ignore CSS variables):
#f6f3eeground,#ffffffsheet,#182140ink,#4f5671muted. - Top: a 6px spectrum stripe of seven cells. Then the wordmark (24px tall), an
eyebrow("RELEASE NOTES · OCTOBER 2026"), a 34px headline with one hand-set word, a two-sentence lede. - One visual (pastel blob nodes, or a PNG export of a real map), then up to three items, each marked with a topic dot, then one pill button and an optional Caveat aside.
- Fonts fall back to Helvetica/Arial and cursive; the copy must still work in those.
Social posts
| Format | Size | Pattern |
|---|---|---|
| Stat / quote | 1080 × 1080 | Eyebrow, one huge number in ui 700, one line, a Caveat aside, one ringed node, wordmark bottom-left |
| Announcement | 1200 × 675 | Text half + live map half |
| Carousel cover | 1080 × 1350 | Spectrum stripe, eyebrow, 96px title, a cluster of nodes, "swipe →" in Caveat |
| One idea per post, one hand-set word or annotation at most, no gradients. |
Pitch deck (16:9)
- Title slide on
root-inkwith the spectrum stripe and the tree mark on a white disc; content slides onsurface; the closer ontopic-sun. - Big numbers in
ui700 at 120px+; Caveat only for citations and asides ("Ebbinghaus, 1885"). - Diagrams are drawn with
NodeandEdge, never with clip-art or stock icons. - House phrases: "From 100 hours → one A3.", "Bring anything.", "Create lasting learners.", "Hop on."
